FREMOO

Soft by nature. Rebel by choice.

Fremoo is a Portland-made, dairy-free milk and ice-cream brand. Founded by a coffee-obsessed animal activist, the brand aims to challenge the mass-produced alt-milk category. While brands look the same: clean, minimal, loud or wellness-inspired, Fremoo wanted something different. A dairy-free brand rooted in Portland’s coffee culture & protest spirit.  

Industry

Plant-based
Food & Beverages

Industry
Retail
Sustainability
Lifestyle

My role

Brand strategy
Naming
Visual identity
Packaging

My role
Branding
Naming
Art Direction
UX & UI design

FREMOO

Soft by nature. Rebel by choice.

Fremoo is a Portland-made, dairy-free milk and ice-cream brand. Founded by a coffee-obsessed animal activist, the brand aims to challenge the mass-produced alt-milk category. While brands look the same: clean, minimal, loud or wellness-inspired, Fremoo wanted something different. A dairy-free brand rooted in Portland’s coffee culture & protest spirit.  

Industry

Plant-based
Food & Beverages

Industry
Retail
Sustainability
Lifestyle

My role

Brand strategy
Naming
Visual identity
Packaging

My role
Branding
Naming
Art Direction
UX & UI design